The Impact of Corporate Social Responsibility on Brand image and Customer satisfaction

In today's competitive and socially conscious market, consumers evaluate enterprises based on product quality, price, and ethical, social, and environmental conduct. Thus, Corporate Social Responsibility (CSR) has become a strategic necessity that boosts corporate legitimacy, trust, credibility, and reputation. CSR improves brand outcomes and influences consumer perceptions beyond its ethical aspect.This study examines CSR, brand image, and consumer satisfaction. Based on the idea that CSR benefits are indirect, socially responsible efforts boost consumer satisfaction through brand image and equity. Companies that incorporate and communicate CSR build brand loyalty, favorable brand connotations, and long-term consumer relationships.While CSR benefits consumers, it also benefits other stakeholders by integrating societal well-being into company activities. Socially responsible brands have higher consumer preference, better word-of-mouth, and persistent support. However, growing suspicion of superficial or symbolic CSR emphasizes the need for authenticity, consistency, and transparency in CSR programs.CSR is fundamental to modern corporate strategy. Firms can strengthen brand identities, gain sustainable competitive advantage, and stay relevant in a values-driven global market by using CSR to improve brand image and satisfaction.

کلیدواژه ها:

CSR ، Corporate Social Responsibility ، Brand Image ، Customer Satisfaction