Studying the importance of the components of increasing investors' motivation about the existing potentials emphasizing entrepreneurship development in South Khorasan province

Investment is considered one of the foremost important macro variables in the economy, and is accomplished long-term. Continuous economic growth requires the optimal equipment and allocation of resources at the level of the national economy. However, this is not conceivable without the help of financial markets, in particular, the extensive and efficient capital market. The current research is intended to identify the components of attracting investors and present an investment model. In terms of purpose and nature, this is among applied-developmental research. A quantitative research method is used according to the research objective. A descriptive survey method was used to collect data. The statistical population included all the activists within the field of eco-tourism and handicrafts in South Khorasan province. The statistical sample size was selected using the Krejcie and Morgan Table as ۱۴۴ people by the relative stratified sampling method. A researcher-made questionnaire was used to collect data. The components were prioritized using Friedman's test by SPSS software to analyse data from descriptive indicators. AMOS software was used to fit and confirm the factor analysis of the provided model. The final model is presented based on five main factors: human resources, product, support, marketing and sales, and financial and economic; core investment categories consisting of ۱۷ components according to the causal, contextual, mediating conditions, and compilation strategies.

کلیدواژه ها:

investment ، Attracting Investors ، Handicrafts ، Tourism ، and Entrepreneurship