The Impact of Entrepreneurship Education on Strengthening Entrepreneurial Behaviors in Sports Science Students, with the Mediating Role of Digital Literacy

Objective: The current study seeks to investigate the effect of entrepreneurship education in empowering the entrepreneurial behavior of sports science university students, with the mediating role of digital literacy. Method: The population under investigation in the current study consists of all university students studying sports science at the universities located in Tehran. Sampling in the current study has been conducted in a random manner, and a total of ۳۸۷ students studying sports science have been selected as the sample. A ۲۹-item survey tool, rated in terms of a ۵-point Likert scale, has been utilized for collecting data. Partial least square (PLS) using the software of Smart PLS ۳ was employed to test the hypotheses. Findings: According to findings, entrepreneurship education positively and significantly influenced digital literacy (β= ۰.۷۴۶, t=۲۴.۲۹۱). In a similar manner, digital literacy positively and significantly influenced entrepreneurial behavior (β= ۰.۴۸۰, t=۹.۰۹۸), and, finally, entrepreneurship education positively and significantly influenced entrepreneurial behavior (β = ۰.۴۲۹, t = ۷.۷۷۳). Conclusion: Overall, it can be observed that entrepreneurship education contributes significantly to developing entrepreneurial behavior in sports science students both directly and indirectly by developing digital literacy. Therefore, the study suggests that the entrepreneurship programs should include digital literacy so that students become competent and future-ready in the era of technology for entrepreneurship to succeed.

کلیدواژه ها:

Entrepreneurship education ، Entrepreneurial behaviors ، digital Literacy ، Sports Science Students