نقشه کاوی راهبردی فرصت های توسعه گردشگری شبانه در شهر یزد: رهیافتی مبتنی بر نگاشت شناختی فازی

Night-time tourism, as a modern form of the tourism industry, plays a key role in increasing tourists' length of stay, diversifying travel experiences, and stimulating the local economy. Yazd province, with its unique historical texture, possesses high potential for developing this type of tourism. However, tourism activities in the province are mostly limited to daylight hours, and tourists generally retreat to their accommodation soon after nightfall. The main objective of this research is to design an opportunity map for the development of night-time tourism in Yazd province. This is an applied research conducted using a mixed-methods approach (qualitative-quantitative). In the qualitative phase, ۱۵ key opportunities were identified through semi-structured interviews with ۲۰ experts. In the quantitative phase, the causal relationships between the factors were analyzed, and a Fuzzy Cognitive Map (FCM) was developed using FC-Mapper and Ucinet software. The findings revealed that "Organizing night-time tours in the historical context focused on storytelling" was identified as the key factor, with the highest centrality score (۱۵.۷). This was followed by "Traditional night-time feasts on old rooftops" and "Establishing night-time handicraft markets" in the subsequent ranks. Scenario simulations also confirmed the strong influence of these key factors on the system. The overall conclusion is that the development of night-time tourism in Yazd requires a strategic focus on leverage factors and drivers, such as storytelling tours and artistic lighting, to create the maximum systemic impact.

کلیدواژه ها:

نقشه راهبردی ، گردشگری ، گردشگری شبانه ، استان یزد ، نگاشت شناختی فازی