The article explores the role of innovative teaching methods and the use of information and communication technologies in higher education in the context of digitalization. The main focus is on the fact that modern challenges in the educational sphere necessitate the adaptation of the educational process to the conditions of the digital environment. The study uses a descriptive method of analyzing literary sources for a more complete and accurate analysis of scientific literature. At the same time, the most effective innovative teaching methods that promote the use of the latest technologies are considered – contextual learning, simulation learning, problem-based learning, modular full knowledge acquisition and distance learning. At the same time, an analysis of the features of the use of blended learning, gamification and adaptive learning is carried out, which also contributes to increasing the efficiency of the educational process in higher education. Among the methods of innovative teaching in higher education, it is also necessary to indicate artificial intelligence, virtual and augmented reality, mobile learning, as a means of personalizing the educational process and activating the cognitive activity of students. It is important to note that information and communication technologies are tools that can ensure flexibility, accessibility and interactivity of higher education, contributing to enhanced knowledge acquisition in conditions of distance and blended learning. In addition, a number of problematic issues that arise in the field of digitalization of education have been identified, the main of which are the need to increase the digital literacy of teachers and students, the implementation of effective methods of assessing knowledge in the digital space, ensuring information security and protecting personal data. A number of recommendations have been proposed for improving digital educational technologies and integrating innovative teaching methods into the educational process, taking into account modern requirements in the labor market. The results obtained will contribute to the mastery of the systematic implementation of information and communication technologies in higher education, including adaptive teaching methods and the development of students' digital competencies. The importance of updating the content of educational programs and exploring the possibilities of integrating innovative teaching methods into the educational process of higher education has been identified. Further research should be aimed at assessing the effectiveness of digital technologies and developing mechanisms for their adaptation to the needs of modern education.