Unveiling Organizational Rejuvenation: Insights from Fuzzy Interpretive Structural Modeling

This study examines organizational rejuvenation in Iranian textile companies and identifies its key elements through a literature review and the application of Fuzzy Interpretive Structural Modeling (FISM). Expert perspectives from the textile industry were collected to explore the relationships among these elements. FISM analysis revealed ten components of organizational rejuvenation, including modification of business processes, organizational restructuring, development of organizational capabilities, changes in leadership, entrepreneurial leadership development, rejuvenation of organizational culture, business rebranding, implementation of turnaround strategies, fostering entrepreneurial attitudes, and promoting product innovation. The study provided practical recommendations, including selecting and appointing entrepreneurial senior managers, attracting and recruiting leaders with more entrepreneurial behavior, rewarding innovative ideas, engaging with startup entrepreneurs, and establishing startup business acceleration centers. Moreover, the study suggested creating a brand book, revising core work processes, adopting new organizational structures, providing specialized training, divesting unused assets, and supporting textile industry startups. The study also proposed future research directions, such as developing a strategic alignment model, exploring organizational restructuring with a startup approach, investigating entrepreneurial organizational culture, and studying startup activities within rejuvenation efforts. This study contributes to the understanding of organizational rejuvenation, providing theoretical insights and practical guidance for Iranian textile companies.

کلیدواژه ها:

organizational rejuvenation ، Innovation ، entrepreneurial leadership ، business turnaround ، rebranding