The impact of digital content marketing dimensions on social impact (Case of study for customers of Imam Khomeini Airport City)

The aim of this study is to examine the impact of digital content marketing dimensions on social impact among customers in Imam Khomeini airport city. This research, in terms of purpose, is a kind of applied research. It is also descriptive and from the scrolling branch, depending on how the data is collected. The research community includes all customers of Imam Khomeini airport city. According to Cochran's formula, the sample number for the uncountable community will be ۳۸۴. To collect digital content marketing data, it was from the questionnaire of Haji Ali Akbari (۲۰۲۱) and the social impact of the questionnaire of Bahrami and Amiri (۲۰۲۰). It was used to analyze spss and AMOS information. The results showed that content information, content entertainment, social interaction and personal experience have a significant impact on social impact among customers of Imam Khomeini airport city.

کلیدواژه ها:

Digital content marketing ، electronic recommendation advertising ، social impact