The effect of export dependence and organizational structure on export market orientation with the moderating role of export experience and environmental turbulence

Exporting is known as the most common way for companies, especially SMEs, to enter foreign markets. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. The expansion of trade, globalization of products and services, and internationalization of companies have always increased the importance of international trade relations. International trade relations include various dimensions that affect the effectiveness of companies in the international market, especially the export market. The purpose of this research is to determine the indicators of export dependence and organizational structure on the tendency to export markets, considering the moderating role of export experience and environmental turbulence. This research is based on an applied purpose and is descriptive-survey based on the nature of data collection. The statistical population of this research consists of managers and experts of SMEs in the field of food industries, and the statistical sample used consists of ۱۲۷ people. The data required for the research will be distributed through a questionnaire and analyzed using structural equation modeling and Smart-PLS software. The fundamental importance of export performance forms the main body of this research. Market orientation provides an integrated perspective for evaluating export performance by assessing the ability of organizations to anticipate, respond to, and capitalize on changes in the environment.Exporting is known as the most common way for companies, especially SMEs, to enter foreign markets. One of the most important reasons for this is that exporting requires fewer resources compared to other methods of internationalization. The expansion of trade, globalization of products and services, and internationalization of companies have always increased the importance of international trade relations. International trade relations include various dimensions that affect the effectiveness of companies in the international market, especially the export market. The purpose of this research is to determine the indicators of export dependence and organizational structure on the tendency to export markets, considering the moderating role of export experience and environmental turbulence. This research is based on an applied purpose and is descriptive-survey based on the nature of data collection. The statistical population of this research consists of managers and experts of SMEs in the field of food industries, and the statistical sample used consists of ۱۲۷ people. The data required for the research will be distributed through a questionnaire and analyzed using structural equation modeling and Smart-PLS software. The fundamental importance of export performance forms the main body of this research. Market orientation provides an integrated perspective for evaluating export performance by assessing the ability of organizations to anticipate, respond to, and capitalize on changes in the environment.

کلیدواژه ها:

export market orientation ، organizational structure ، export dependence ، environmental turbulence