Developing an E-commerce trust model in crowdfunding by integrating blockchain and edge computing using fuzzy technique

سال انتشار: 1404
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 71

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شناسه ملی سند علمی:

JR_JFEA-6-3_001

تاریخ نمایه سازی: 11 خرداد 1404

چکیده مقاله:

This study investigates the integration of blockchain and edge computing technologies to enhance E-commerce trust in crowdfunding platforms using fuzzy techniques. The research focuses on five key dimensions of trust: Security, Transparency, Efficiency, Social Trust, and Technical Capabilities. By applying Multi-Criteria Decision-Making (MCDM) methodologies, including FUCOM, IDOCRIW, and F-CoCoSo, the study evaluates solutions designed to address trust-related challenges in crowdfunding. A comprehensive case study of Iranian crowdfunding platforms was conducted to empirically validate these solutions using fuzzy logic and advanced MCDM techniques. The study's key innovation lies in the development of a novel trust framework that combines blockchain and edge computing technologies with advanced fuzzy-based MCDM methods. This framework uniquely addresses the challenges of transparency, fraud prevention, and real-time auditing in crowdfunding ecosystems while providing a scalable and decentralized approach to enhancing trust. The findings highlight three primary solutions for reinforcing trust: S۴ (Implementing a Blockchain-Based Auditing and Monitoring System), S۲ (Implementing a Decentralized User Verification System), and S۶ (Enhanced Security with Blockchain and Edge Computing Synergy). These solutions provide significant improvements in real-time auditing, user verification, and system security, ensuring enhanced transparency, fraud prevention, and performance. Additionally, the study incorporates sensitivity analysis using techniques such as F-MARCOS, F-SECA, F-KEMIRA, and F-MABAC to evaluate the robustness of the findings. The analysis demonstrates that the proposed solutions remain stable across varying decision-making scenarios, confirming their reliability and effectiveness. This research advances the theoretical understanding of trust in E-commerce by integrating blockchain and edge computing, offering a scalable, efficient, and secure model for crowdfunding platforms. The results suggest that these solutions are crucial for fostering a more transparent, reliable, and trustworthy digital financial environment, contributing to the sustainable growth of the crowdfunding industry. The study's implications extend to both academic theory and practical applications, providing a roadmap for future developments in digital trust frameworks.

نویسندگان

Mehran Saeidi Aghdam

Department of Entrepreneurship, Qazvin Branch, Islamic Azad University, Qazvin, Iran.

Sherrie Komiak

Faculty of Business Administration, Memorial University of Newfoundland, St. John’s, NL, Canada.

Maghsoud Amiri

Department of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba'i University, Tehran, Iran.

Alireza Bahiraie

Department of Mathematics, Semnan University, Semnan, Iran.

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