Coopetition Strategy for Business Sustainability: A State-of-the-Art Review

In today’s competitive business environment and the rapidly evolving digital age, businesses move toward simultaneous competition and collaboration to achieve their goals. Coopetition, a term blending cooperation and competition, is rooted in the principles of game theory. This strategic approach has the potential to significantly enhance business sustainability. As a relatively new and evolving paradigm in business management, sustainability emphasizes the integration of environmental, social, and economic factors into organizational practices. This emerging concept reflects a growing commitment to balancing these dimensions in pursuit of long-term success. This study investigates the consequences of coopetition for business sustainability using a systematic review methodology. After reviewing relevant articles in Scopus and web of science databases, ۵۱ articles were selected for coding. The consequences of using coopetition as a strategy for sustainability were extracted and classified into three categories: environment, social, and economic dimensions.

کلیدواژه ها:

Business Model ، competition ، cooperation ، coopetition ، Sustainability