Smart Market Governance and Digital Business: A Systematic Review

The rapid evolution of digital technologies has changed market dynamics and created a need for effective governance strategies that can harness the potential of smart markets. The aim of this study was to review the current state of research on smart market governance in the context of digital business, identify key issues, gaps in the literature, and provide insights for future studies. A systematic search was conducted in various academic databases, including Web of Science, Scopus, IEEE Xplore, and JSTOR for studies published between ۲۰۱۰ and ۲۰۲۴. The quality assessment of the studies was done using the Critical Appraisal Skills Program (CASP) tool. Data extraction and synthesis were also performed according to PRISMA guidelines. The findings demonstrated significant gaps between the current and required levels of sector development required to align with SMART economy standards. A structured digital business model was proposed that serves as a scalable strategy to address these gaps. Analysis of the included studies showed that enhancing business capabilities and smart governance significantly contribute to improving sustainable performance in sectors such as electronics manufacturing and micro-businesses. Furthermore, the review indicated the critical role of sentiment analysis in e-commerce and demonstrated its application in informing digital marketing practices. The study revealed the necessity of embracing digitalization and strategic government support to enhance industry competitiveness within the SMART economy frameworks. Moreover, it points to the importance of developing targeted managerial skills and innovative business models as key drivers for both economic growth and sustainable practices across various sectors.

کلیدواژه ها:

Smart market ، Governance ، Digital business ، Electronics industry ، Micro-business