MARKET ANALYSIS OF SPORTS APPLICATIONS

In order to identify the market for sports applications within the domestic market and to examine past and future trends, the present study aimed to investigate the status of the sports application market. The research methodology included both quantitative and qualitative content analysis. To categorize the applications, the Myket and Café Bazaar markets were searched using sports-related keywords. The identified applications were then named based on thematic relevance and placed into related categories. In this phase, a total of ۲۷۲۰ sports-related applications were identified, with ۱۶۴۰ domestic applications and ۱۰۸۰ foreign applications. The entire population of the study was considered as the sample and examined accordingly. In the second phase, the applications were statistically analyzed based on available indices, including size, average rating, place of origin, and number of installs, and their status and position were displayed using descriptive statistics. To identify the factors contributing to user satisfaction and dissatisfaction with sports applications, the last ۲۰ user comments related to the top ۱۰ applications (by number of installs) in each category were identified and analyzed using qualitative content analysis. The results showed that domestic applications occupy a larger portion of the market compared to foreign ones; however, foreign applications have a better installation rate. Among these, sports game applications, and specifically football applications, had the highest numbers. User comment analysis revealed feedback in three main areas: user interface, user experience, and content. The findings of this research can provide a suitable perspective for sports application developers aiming to enter the market.

کلیدواژه ها:

Application ، Digital Market ، Sport Platform ، Modern business ، Innovation