Enhancing Audience Cognitive Resilience through location-based Extended Reality: A new approach towards Antifragile Media Storytelling

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چکیده :

The integration of location-based extended reality (XR) technologies into media storytelling introduces new paradigms on enhancing cognitive resilience as well as fostering immersive audience engagement. By leveraging augmented reality (AR), virtual reality (VR), and mixed reality (MR), this approach enables Interactive Narratives that dynamically and simultaneously adapt to both the physical context of citizens and the digital interactions of netizens. These dual perspectives provide a unique opportunity to bridge the real and virtual worlds, creating multifaceted storytelling experiences that resonate across diverse social and cultural dimensions. This study seeks and proposes an antifragile storytelling model, designed to empower both citizens/ netizens by challenging their cognitive and emotional boundaries. While citizens engage with narratives through their geographic and physical realities, netizens interact with these stories in shared digital spaces, collectively shaping and enriching the shared narrative. The hypothesis suggests that these combined interactions can foster deeper connections, promote psychological resilience, and enhance the adaptability of audiences to complex narratives. The study expects that XR storytelling will enhance cognitive resilience more than traditional methods. Preliminary findings indicate that XR’s immersive nature boosts emotional engagement, narrative understanding, and psychological adaptability. The dual interaction between citizens and netizens is also predicted to enrich the narrative experience, further strengthening audience resilience. These results underscore XR’s potential to engage audiences and improve their ability to navigate complex narratives.

نویسندگان

هومن قاپچی

Assistant Professor, Department of Media Management, Faculty of Management, University of Tehran, Tehran, Iran

مریم میراحمدی

PhD Student, Department of Media Management, Faculty of Management, University of Tehran, Tehran, Iran

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