Role of media and cultural communication in promoting sustainable tourism

This review article examines the role of media and cultural communication in promoting sustainable tourism, emphasizing their positive impacts and addressing potential challenges. By reviewing existing literature, the study highlights how effective use of social media marketing, fostering emotional connections with stakeholders, and prioritizing environmental education can enhance a destination's appeal as a sustainable choice while preserving its natural and cultural resources. Findings reveal that media and cultural communication significantly influence public awareness, stakeholder engagement, and attitudes toward sustainability. However, challenges arise, particularly in sustainable marine tourism, where overpromotion and miscommunication can lead to environmental harm. To address these issues, the article proposes strategies such as targeted communication campaigns, stakeholder education, and stricter media guidelines to minimize negative impacts. This research underscores the importance of leveraging media and cultural communication responsibly to achieve sustainable tourism goals. It provides valuable insights for policymakers, industry leaders, and communities to ensure tourism development aligns with environmental, cultural, and economic sustainability.

کلیدواژه ها:

Cultural communication ، Marine tourism ، Media ، Sustainable tourism