Using the ANFIS and FDEA approach in modeling and evaluating the role of new product development on the organization's performance by involving resilience

Developing new products is considered strategic decision organizations take to achieve competitive criteria. Considering the nature of the New Product Development (NPD) process in an environment with limited resources, changing conditions with the possibility of unexpected disruptions, and the possibility of failure, the ability to adapt to changes with the help of organizational resilience is an idea studied in this paper. Also, the research hypotheses have been tested using the explanation of a conceptual model and structural equation modeling method. In the second phase, the effectiveness of the organizations under investigation is measured from the perspective of organizational resilience using the fuzzy data envelopment analysis method. Finally, the third phase of this paper examines the effects of resilience variables and the success of NPD on the performance of the new product and organizational performance by using adaptive neuro-fuzzy inference system. The results of this research indicate the existence of direct relationships between organizational resilience and the success components of  NPD on the final performance of the organization. The data collection tool in this research is a questionnaire and the statistical population is the production companies accepted in the Tehran Stock Exchange Organization.

کلیدواژه ها:

new product development ، Organizational Resilience ، New product performance ، organizational performance