Optimizing Agritourism Strategies: A KPI-Driven Approach to Enhancing Visitor Experience and Sustainability

This study delves into the strategic utilization of Key Performance Indicators (KPIs) in agritourism, a sector at the nexus of agriculture and tourism offering unique, immersive experiences that connect visitors with rural life, agriculture, and sustainability practices. Amidst the growing demand for sustainable and authentic travel experiences, this research aims to identify, analyze, and evaluate how specific KPIs can enhance the effectiveness of agritourism strategies, focusing on optimizing visitor experience, financial performance, operational efficiency, and sustainability. Employing a mixed-methods research design, the study combines qualitative analyses of case studies and expert interviews with quantitative evaluation of performance data across several agritourism operations. The findings highlight the critical role of KPIs in guiding strategic decision-making, with particular emphasis on customer experience metrics, financial indicators, operational metrics, and sustainability measures. The research illustrates that a KPI-driven approach is indispensable for achieving strategic agility, enhancing visitor satisfaction, and promoting sustainable practices within agritourism. Furthermore, it provides actionable insights for agritourism operators on leveraging technology for data analysis, fostering a culture of continuous improvement, and tailoring KPIs to specific business objectives. Conclusively, the study not only contributes to the theoretical literature on agritourism and strategic management but also offers practical guidelines for agritourism operators seeking to navigate the complexities of integrating agriculture and tourism successfully.

کلیدواژه ها:

Agritourism“ ، “Key Performance Indicators“ ، “Sustainable Tourism“ ، “Visitor Experience“ ، “Strategic Management“