The Effect of Food Tourism Experiences on Tourists' Subjective Well-Being, Satisfaction, and Attitude: The Case of Tehran’s Milad Tower Restaurants

Food has become a factor in attracting tourists to tourist destinations and providing satisfactory food experiences to tourists has become an important concern for tourist destinations. Subjective well-being has received significant attention in various fields, including psychology, sociology, and management. Tourists' food experiences are highly related to their satisfaction and mental well-being. Because it can stimulate sensual pleasure and even have entertainment effects. In the field of tourism, the quality of the tourist experience is considered one of the important attributes that affect tourist satisfaction and revisit. This study examines how tourists' food experiences contribute to their subjective well-being. The statistical population of the research is tourists over ۱۵ years old who have experienced the food of Milad Tower restaurants in Tehran. Standard questionnaires were distributed online and ۱۸۰ responses were analyzed. Data analysis was done using descriptive and correlational tests. The research hypotheses were confirmed. The sensory experience of food, service experience, and environmental experience of tourists have a positive and significant effect on the subjective well-being, attitude, and satisfaction of tourists. The research findings help to deepen the understanding of the relationship between food tourism experience and subjective well-being. This research tries to provide a foundation for future studies on the impact of the food tourism experience on tourists' subjective well-being and behavior

کلیدواژه ها:

Tourism Food Experience ، Tourist Attitude ، Tourist Satisfaction ، Well-Being ، Milad Tower ، Tehran