Understanding the factors influencing urban management in tourism development:A case study of Mashhad metropolis, Iran

Despite the fact that in all countries, tourism is seen as a temporary citizen and provide himamong the main tasks of urban management is considered, city manager for planning andtourism management, has a minimal role. However, the presence of scholarly and authoritativeurban management, planning and policy on tourism, especially in the field of urban tourism,works and will lead to positive outcomes and effectiveness. Therefore, this study intends, withdescriptive and analyzes the factors and components of effective urban management in the fieldof tourism in the city of Mashhad metropolis examine. The required information using aquestionnaire study of ۳۰۰ managers tourism and tourists has been obtained. Data collected bystatistical inference, especially correlation, multiple regressions and analyzed with software. Theresults showed that an integrated urban management, public participation, public awareness, andeducation, reduce centralization, policies related to local conditions, management stability,openness of the tourists; there are necessary infrastructure and urban management due to thenegative effects of tourism factors with the highest impact engaged in the development of thetourism industry.

کلیدواژه ها:

Tourism management ، City manager ، Urban tourism ، Sustainable tourism approach ، Urban attractions.