The Role of Artificial Intelligence in Optimizing Marketing and Sales Processes in International Trade

This study aims to investigate the role of artificial intelligence (AI)in optimizing marketing and sales processes. The data was collectedthrough semi-structured interviews with managers and experts andanalyzed using thematic analysis. The findings revealed that AIeffectively reduces costs, minimizes human errors, improvescustomer experience, and increases operational speed. Companiescan leverage this technology to optimize their marketing and salesperformance. Additionally, the results showed that using AI for dataanalysis and automating marketing processes enhances managerialdecision-making accuracy and improves customer interactions. Theapplication of intelligent technologies in advertising and servicepersonalization leads to increased customer satisfaction and overallcompany productivity. It is recommended that companies investmore in AI technologies and train employees to fully utilize thesecapabilities for improving efficiency and competitiveness.