One Step in Advance Using Customer Knowledge Management to Make Co-Creation Value

سال انتشار: 1392
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 1,765

فایل این مقاله در 18 صفحه با فرمت PDF قابل دریافت می باشد

استخراج به نرم افزارهای پژوهشی:

لینک ثابت به این مقاله:

شناسه ملی سند علمی:

ECDC07_017

تاریخ نمایه سازی: 9 تیر 1392

چکیده مقاله:

What do our customers know? This is the fundamental question in customer knowledge management that emerged at the first decade of 21st century as the corporations’ mainadvantage in making co-creation value. At this study we explain why customer knowledge management is important and how it could have an impact on loyalty and its influence on making co-creation value. We will describe the main concepts related to the topic and how to gain data that are useful in CKM process. At the end of article, we illustrate a conceptual framework of CKM process and describe the components. In addition we offer the ways of increasing customer’s knowledge quality that we call it Mass Public Education

نویسندگان

Ali Gohary

Azad University, Qazvin, Iran

Yusuf Pashazadeh

Management, Urmia University, Urmia, Iran

Mobin Abbaspour

Management, West Azerbaijan Science and research Branch, Islamic Azad University Urmia,Iran

مراجع و منابع این مقاله:

لیست زیر مراجع و منابع استفاده شده در این مقاله را نمایش می دهد. این مراجع به صورت کاملا ماشینی و بر اساس هوش مصنوعی استخراج شده اند و لذا ممکن است دارای اشکالاتی باشند که به مرور زمان دقت استخراج این محتوا افزایش می یابد. مراجعی که مقالات مربوط به آنها در سیویلیکا نمایه شده و پیدا شده اند، به خود مقاله لینک شده اند :
  • Alhawari, S., Karadshehb, L.. Talet, A. N., & Mansoura, E. ...
  • Beijerse, R. P. (1999), "Questions In Knowledge Management: Defining And ...
  • Bueren, A., Schierholz, R., Kolbe, L, & Brenner, W. (2004), ...
  • Chan Kim, W., & Mauborgne, R. (2005), Blue Ocean Strategy: ...
  • Chaudhury, A., & Kuilboer, J.-P. (2001), E-Business And E-Commerce Infrastructure ...
  • Choy, K. L., Fan, K. K., & Lo, V. (2003), ...
  • Choy, K. L., Lee, B. W. & Lo, V. (2002), ...
  • Fayyad, U., Piatetsky- Shapiro, G., & Smyth, P. (1996), "From ...
  • Gao, F., Li, M., & Clarke, S. (2008), "Knowledge, Management, ...
  • Gartner. (May 2012), "Gartner Says Worldwide Sales of Mobile Phones ...
  • Gibbert, M., Leibold, M., & Probst, G. (2002), "Five Styles ...
  • Hian Chye, K., & Leong Gerry, C. K. (2002), "Data ...
  • Karami, A., Gharleghi, E., Nikbakht, F., & Mirasadi, S. (2010), ...
  • Ke, Q., & Li, G. (2009), "A Framework Of Collaborative ...
  • Kotler, P., Kartajaya, H., & Setiawan, I. (2010). Marketing 3.0. ...
  • Lin, J. (2007), " An Obj ect-Oriented Development Method For ...
  • Mahdavi, I., Movahednejad, M., & Adbesh, F. (2011), "Designing C ...
  • Operational CRM. (2012), Retrieved 2012, from Management Study Guide: http: ...
  • O'Reilly, K., & Paper, D. (2009), "The Role Of Vendor ...
  • Payne, A. F., Storbacka, K., & Frow, P. (2008), "Managing ...
  • Qi, L., Wang, K., Wang, X., & FangFang, Z. (2008), ...
  • Ranjan, J., & Bhatnagar, _ (2008), "Principles For Successfl aCRM ...
  • Ranjan, J., & Bhatnagar, _ (2011), "Role Of Knowledge Management ...
  • Roser, T., Samson, A., Humphreys, P., & Valdivieso, E. C. ...
  • Rowley, J. (2005), "The Four Cs Of Custommer Loyalty". Marketing ...
  • Rust, R. T., Moorman, C., , & Bhalla, G. (2010, ...
  • Rygielski, C., Wang, J. C., & Yen, D. C. (2002), ...
  • Salomon, H., Dous, M., Koble, L., & Brenner, W. (2005), ...
  • Sanayei, A., & Sadidi, M. (2011), "Investigation of Customer Knowledge ...
  • Sang, J., & Keng, S. (2001), "A Review Of Data ...
  • Seggie, S. H., Cavusgil, E., & Phelan, S. E. (2007), ...
  • Sivaraks, P., Krairit, D., & Tang, J. C. (2011), "Effects ...
  • Stenroos, L. A., & Jaakkola, E. (2010), "Value Co-Creation Within ...
  • Sulaiman, S., Ariffin, M., Esmaeilian, G., Faghihi, K., & Baharudin, ...
  • Swift, R. (2001), Accelerating Customer Relationship Using CRM and Relationship ...
  • Tynan, C., McKechnie, S., & Chhuon, C. (2011), "Co-Creating Value ...
  • Uncles, M. D., Dowling, G. R., & Hammond, K. (2003), ...
  • Vargo, S. L., & Lusch, R. F. (2004), "Evolving To ...
  • Vin Solution. (2012), Retrieved 08 03, 2012, from Vin Solutions: ...
  • Yi, Y., & Gong, T. (2012), "Customer Value Co-Creation Behavior: ...
  • نمایش کامل مراجع