Identifying the factor of cultural sport tourism development by rural and traditional sport festivals

سال انتشار: 1402
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 74

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تاریخ نمایه سازی: 28 شهریور 1402

چکیده مقاله:

Small-scale sports events such as local, rural sport events festivals, colleague sport events and regular season sports or hosting small scale sports events that are largely competitor or parent-as-spectator based, often annual, and attract little media attention may be a sustainable form of tourism development for communities, Therefore, the main purpose of these research was traditional-cultural sport festival’s potential as a new form of small-scale sport event to develop sport tourism industry in based on service quality in rural areas of Golestan Province. Sample size consist of the number of N= ۵۴۵ local and tradition wrestler and horse riding athletes. Data collected by interview with sport marketing manager and regional tourism commission in rural tourism, the self-administered sport tourism questionnaire and Chen (۲۰۱۱) and Shonk (۲۰۰۸) service quality were used. To analysis the data t test, regression and Pearson test were used (p≤۰.۰۵).The result indicated that reliability (β = ۰.۳۳۱, p≤ ۰.۰۵) and insurance (β = ۰.۲۳۹, p≤۰.۰۵) had a significant and positive effect on local and tradition sport tourism’s satisfaction. Also the coefficient impact of tourist satisfaction on future attendance were (β= ۰.۷۸).Based on research results, it is concluded that to development of local sports tourism, human resource knowledgeable and improvement of service facilities had a significant effect on tourists industry in rural and traditional sport events.


Hamidreza Ghezelsefloo

Professor Assistance of sport management, Gonbad Kavous University

Ali BaghbaniNejad

Physical education student, Gonbad Kavous University

Amir Hossein Hajilari

Physical education student, Gonbad Kavous University