Investigating the effect of supply chain integration levels (internal, customer and supplier) on product innovation capability with the mediation of supply chain agility in Pegah diary Company, Zanjan Province

The main purpose of this research is to investigate the level of supply chain integration (internal,customer and supplier) for innovation product with quality mediation of supply agility in Shir PegahCompany of Zanjan province. This research is applied in terms of purpose and descriptive-analytical,survey method with a scientific approach. The statistical population in this research includes theemployees of Shir Pegah Zanjan company, which is a statistical sample of ۱۳۸ people who were selectedusing Cochran&#۳۹;s formula. The primary data collection tool is the standard questionnaire of Fariji et al.(۲۰۲۱), and its face validity and factor analysis method were confirmed with the KMO index, as well astheir reliability by reporting the total Cronbach&#۳۹;s alpha coefficient. Descriptive and inferential statisticsmethods were used in the analyses, and in the descriptive analyzes spssn version ۲۱ software was used,and in the inferential analyzes and research hypothesis testing,structural equations and Lisrel ۸.۸ software were used. The results of the research using the pathanalysis technique show that each of the internal integration measures includes the customer andsupply chain on agility. Also, the agility of access to product innovation has a significant impact. Also,market knowledge and product development are significant for product innovation. On the other hand,internal integration, customer integration and integration of this product for product innovationcapability with agility mediation, a set of meaningful and practical suggestions are provided.

کلیدواژه ها:

supply chain integration level ، product innovation capability ، supply chain agility