Communication Tactics and Its Impact on Knowledge Sharing Components

Issues regarding types of workplace organizational communication tactics has been less attention in the organizational sciences. This study aims to examine the relationship of the communication tactics (soft, rational, hard) and knowledge sharing components (knowledge donating, knowledge collecting) among sample of governmental organization staff in Iran. Raw data was collected by questionnaires, that were collected from ۹۱ staff (۵۹ females and ۳۲ males) of a public organization in Iran. They responded to questions about their communication tactics at work and their willingness to knowledge donating and knowledge collecting. Using path analysis model (PAM), results revealed a positive and significant relationship between soft and rational communication with knowledge donating and knowledge collecting. The results also showed, the relationship between hard communication tactic with knowledge donating and knowledge collecting is negative and significant. The influence of three communication tactics on knowledge sharing was significant. On the other hand, the influence of soft and rational communication tactics on donating and collecting of knowledge was positive and the influence of hard communication tactics on donating and collecting of knowledge was negative. Based on the results, some academic and practical implications are presented.

کلیدواژه ها:

Organizational Communication ، Knowledge Management ، CommunicationTactics ، Knowledge Sharing.