Identifying the factors affecting the sport tourism economy of Iran (with data foundation approach)

The purpose of this study was to identify the factors affecting the sport tourism economy of Iran (with the data foundation approach). Qualitative and based on data theory with a systematic approach. Data collection by interviewing a statistical population of ۲۲ people by managers of the Ministry of Sports and Youth, National Olympic Committee, heads of sports federations, members of the Sports Tourism Commission of the National Olympic Committee, senior managers of theMinistry of Cultural Heritage and Tourism, tourism, economics and Also, professors of sports management were trained and snowball sampling method was used. In order to analyze the data, the systematic method of Strauss and Corbin including open, axial and selective three-step coding was used. A total of ۶۵ initial codes were generated; Then it was reduced to ۱۵ sub-categories and based on the secondary codes, ۶ main categories were created, including organizational and managerial factors for the causal category, cultural and social factors for the underlying category, political and legal factors for the strategies category, marketing factors and advertising for The central category and development of infrastructure factors for the intervening category and finally the political and legal factors for the category of the implementation of Iran s sportstourism economy were identified. Managers and officials in the field of sports tourism can attract more sports tourists by holding standard quality sports events and developing communication infrastructure and facilities, as well as attracting investors and sponsors for events by creating cultural and social identity in events. In turn, promote revenue generation and improve the economy of sports tourism.

کلیدواژه ها:

Tourism Economics ، sports tourism ، Data Foundation