Analysis of effective factors in sports tourism marketing in Khorasan Razavi province

The purpose of this study was to determine the important factors in sports tourism marketing in Khorasan Razavi province. ۱۰۰ university professors, tourism managers and marketing experts active in the tourism department of the Cultural Heritage and Tourism Department, and managers, coaches and sports professionals with a history of sports tourism answered the questionnaire about the effective factors in sports tourism marketing in Khorasan Razavi province. The questionnaire of factors affecting the development of sports tourism with the items of factors related to management, information and cultural problems and problems related to infrastructure was designed by Firooz Jah (۲۰۰۷). Among the factors related to managing the existence of investment (public and private sector) in the sports tourism sector, and correct, accurate and scientific planning for the development of sports tourism were more important. Among the cultural and informational factors, sufficient knowledge of sports tourists about natural attractions and resources in the province and the existence of sufficient information about the needs and desires of tourists were more important. Among the factors related to infrastructure, the existence of standard and desirable sports recreational facilities and facilities, the lack of weakness in the air and rail land transportation system; Provide appropriate facilities and welfare services to tourists during their stay; The existence of standard accommodation facilities and hotels at the international level was more important for the accommodation of tourists. The general results also showed that the most important factor in Khorasan Razavi sports tourism marketing is the factors related to infrastructure. Therefore, it is suggested that the most activity be done in the infrastructure sector to attract sports tourists.

کلیدواژه ها:

Sports Tourism ، Sports Marketing ، Infrastructure ، Sports Facilities ، Khorasan Razavi