Proposed Strategies to Improve Iran's Health Tourism Industry

The ۱۹۹۰s and the Asian economic crisis marked a turning point in international healthservices in Asia. Since then, the industry has grown significantly in different Asian countries. Inorder to recognize the industry and to enter the world-level standard and competitively, bothstudying and strategic plans are needed. In this article, we have analyzed the SWOT matrix ofIran's health tourism and provided suggestions for improving weaknesses and threats.

کلیدواژه ها:

Medical Tourism ، SWOT Analysis ، Iran