Identifying Electronic Marketing Impementation Infrastructures in Iranian Enterprises: Experts' Point of View

Implementing infrastructures of e-marketing has been considered in this study. They are classified into external (related to government) and internal (related to enterprise) categories based on the factors’ level and are classified into strategic and operational categories based on the factors’ nature. ۳۵ factors have been finalized as the basis of the questionnaire. The importance and position of the implementing infrastructures of e-marketing in Iran business environment have been questioned from marketing experts. Results show that all external and internal implementing infrastructures of e-marketing in Iran business environment are important but inappropriate

کلیدواژه ها:

E-marketing ، E-marketing Implementing ، E-marketing Infrastructures ، E-marketing Methods ، E-marketing Strategies