The Analysis of Strategic Ecology of Sports Tourism

Purpose: The purpose of this study was to analyze the trend of sport tourism in Isfahan based on Social, Technology, Economical, Environmental, Political and Values (STEEPV).Methodology: For the descriptive-analytic in this study, we used a survey. The statistical population included all faculty members and sport management students, managers of travel agencies, and experts in sport organizations in Isfahan. According to the Cochran formula, the statistical population was ۴۸۳. But ۲۱۵ were selected as the sample. After confirming the formal validity of the Check List by ten sports management specialists, reliability was calculated to be ۰.۸۹ based on Cronbach's alpha.Findings: The results showed that one of the most important social factors: increasing the share of sport tourism in the leisure time of the people according to their interest in sport tourism; technological: using the capabilities of cyberspace in the development of sport tourism; economical: trying to increase investment in sports tourism; boom Sport: Developing sports tourism to improve the environment; Political: Efforts to improve the status of international societies and values: Use of culture and identity of the city to increase athletic motivation in sport tourism.Originality: In general, implementing unit management in sport tourism policy is suitable for creating synergy. Ultimately, this synergy leads to the realization of landscape in the tourism field of Isfahan.

کلیدواژه ها:

Ecology ، Isfahan ، Sport Tourism ، Strategic ، STEEPV approach