The effect of luxury advertising of social media on mental health

The purpose of this study was to investigate the effect of luxury goods advertising on social networks (Telegram and Instagram) on the mental health of individuals aged 13 to 17 who came from middle-income families. The aspects of luxury advertising explored in this study were: performance, uniqueness, aesthetics and perceived price, which were extracted from direct interviews with 12 individuals in the above age group. The effect of each aspect on mental health was measured by distributing a questionnaire among 200 subjects aged 13 to 17 years old. Data analysis was performed using SPSS software. The results showed the direct and significant effect of perceived price, performance, and uniqueness on mental health, but the interesting result was the significant and reverse relationship between aesthetic dimension and mental health of these individuals. In the end, some suggestions for improving the efficiency of luxury goods advertising on social networks (Telegram and Instagram) are offered

کلیدواژه ها:

mental health ، Advertising ، luxury goods