Investigating the Impact of Entrepreneurial Trend on the Performance of Small and Medium Businesses Mediation Strategic Entrepreneurship

In recent decades, entrepreneurship has grown rapidly as a viable business activity in the national economy, and the trend of market globalization has increased the importance of understanding the behavior and performance of companies in new markets. Hence, identifying factors that improve the performance of organizations is necessary. The purpose of this study was to investigate the effect of entrepreneurial tendency on the performance of small and medium businesses with strategic entrepreneurship mediation. The present study is based on the descriptive-survey method and based on the purpose of applied research. The statistical population of this study is the experts and managers of small and medium-sized enterprises active in which 290 people were identified. According to the research population, according to Morgan table, the sample size was determined to be 165. The results of statistical analysis were analyzed using SPSS22 Waxel software and considering the type of conceptual model relations, Structural Equation Modeling (SEM) with partial partial least squares (PLS) approach was investigated by Smart PLS software. Finally, the results of statistical analysis using It has been shown from softwares that entrepreneurial tendency has a positive and significant effect on the performance of small and medium business with mediating strategic entrepreneurship.

کلیدواژه ها:

entrepreneurial tendency ، business performance ، strategic entrepreneurship