HEURISTICS AND STOCK PURCHASING CHOICE IN STOCK MARKET

The main idea of this study is investigate the decision making pattern of the investors. The study is been conducted only based on the characteristics of Heuristic approachFor the examination led the information utilized is essential natured which is gathered through an organized survey from 110 individual financial specialists based out Dharwad city, Karnataka State in India. The respondent was working in both sectors government 33 respondents and Private 74. Majority of the respondents had a salary of 2, 00,000 to 5, and 00,000 a year which were around 51 respondents. 41 respondents work experience were between 10-15 years. The qualification of these was bachelors and he respondents were 55.For the study we considered 12 factor all belong to Heuristic approach . The factors what were highly influencing the investors were Investing quality stock, Market with equal chance of loss and gain, market prediction for investment, being careful after a loss investment, Personal Past Experiences for investment, forecast the market, trend of the stock.KMO and Bartlett s Test the computed value were 0.621 which falls into the range of being mediocre: so, we should be positive that factor analysis is appropriate for these data In the investigation directed one can see that greater part of the factors are clarified by Factor 1,2,3 and 4 with eigenvalue = 3.910, 1.748, 1.427, 1.157, 1.063 , which makes a cumulative % of variance explained by the first four factors is 77.53% among all factors.By the examination led, we can help the financial specialists to identify choice to be taken. To comprehend which are the components to be considered before putting resources into the stock exchange. The portfolio organization and the merchants can perceive the necessities of the speculators and their enthusiasm lying in ventures.

کلیدواژه ها:

Investor decision ، Heuristics investors ، Investors speculation