The use of SWOT analysis and analytical network process for strategy selection: The case of an ISP firm in Tehran Province

The decision-making process in Internet Service Providers (ISPs) is largely determined by the internal and external factors. These factors, in turn, influence the success of the firm. The present study employs the SWOT analysis to identify the factors influencing the viability of the ISP firms anduses ANP to estimate the relative importance of individual factors and sub-factors of SWOT. As well, the interdependence among factors and among sub-factors of SWOT is considered. The best strategy for the selected ISP firm is identified by the importance index of the super matrix as to be standardizing the infrastructure and the application of information and communication technology across the firm . Consequently, the research integrates the SWOT and ANP techniques which can greatly help strategic planners choose the best strategy for accomplishing the goals of the firm.

کلیدواژه ها:

ISP ، analytical network process (ANP) ، SWOT analysis ، strategic management.