THE ROLE OF EMPLOYEE ENGAGEMENT AND INTERNAL COMMUNICATIONS IN IRAN - Case Study: One of the Iranian Petrochemical Companies

It is wholly approved that all organisations have to face a non-stop changing and competitive businessenvironment. Within this circumstances, every organization is continuously in an attempt to maximize itsprofits, shares and enhance the quality of products and services as well as exceeding customer expectations bytaking advantage of the national labor force. Effectiveness and capacity strongly state as the ever essentialrequirements in this decade by business managers. With the goal of continued growth and prospers;businesses will inevitably have to confront and conquer obstacles in such adverse markets. Managers havefigured out that a well-known brand, a new line of product or even an introduction of new technology is notenough to create sustained competitive advantages. Therefore, the labor force is considered to be the mostcrucial factor in playing a decisive role in a company s competitiveness and sustainable developments. Oncethe employees can work to their full capacity and satisfy with their jobs, the organization will receive specificpositive values as well as expected results. Though it is widely acknowledged that organisations with highemployee engagement have positive outcomes in their business results, there was still less focused on the roleof employee engagement among organisations. Towers Perrin s research about extensive labor work figuredthat only 21% of their employees are engaged at work, and 38% of them lacked the engagement from theaverage levels to extreme levels at work.