Effect of Total JIT on Competitive Advantage of Multinational Fast Food Restaurants.

The purpose of the current research is to investigate the effect of Total JIT on Competitive advantage in Multinational Fast Food Restaurants in Jordan. The study covered all five Multinational companies working in this field in Jordan. Data collected by questionnaire from 186 out of 250 manager. After confirming normality, validity, reliability and relationships between variables, multiple regressions conducted to test the hypothesis. Results show that the Total Just in Time sub-variables are highly implemented, JIT operation has rated the highest implementation, followed by JIT selling and finally, JIT purchasing. Competitive Advantage dimensions are also highly implemented, where quality has highest implementation, followed by speed, then reliability, cost and innovation, respectively. Furthermore, the results show that there are strong relationships among total JIT sub-variables, and strong relationships among competitive advantage dimensions, and strong relationships between total JIT sub-variables and competitive advantage dimensions. Finally, the relationship between total JIT and total competitive advantage is very strong. Results also show that all Total JIT sub-variables affect Competitive Advantage of Multinational Fast Foods Restaurants in Jordan. The JIT Selling was having the highest effect on Competitive Advantage, followed by JIT Operation, then JIT Purchasing. The study recommends adopting Total JIT in all industries, because it affects competitive advantage of almost all companies

کلیدواژه ها:

Total JIT ، Competitive Advantages ، Multinational Fast Food Restaurants