Assessment of United States of America, Brazil and Malaysia’s Competitive Advantages in Fostering Halal Hub Value Chain Network

As a global center for the manufacture and export of halal products inclusive of logistics together with supply chain management and trading center for halal food sector and subsectors, Halal Hub plays the essential role in upholding halal center of excellence and bringing Malaysia name into the world leading Muslim countries in the international business. Nevertheless, Halal Hub could not operate effectively and successfully without the support from the developed countries. Halal Hub needs technology and guidance from developed countries by fostering some potential collaborations or joint ventures to spearhead Halal Hub supply chain network. This paper ascertains United States of America and Brazil to be the collaborative partners in supporting Halal Hub supply chain network. The possible collaborative partnerships can be in the form of standardization of halal certification internationally, acquiring innovative technologies to support Halal Hub foundation and promoting supply of halal beef in improving its logistic network.