Identify reasons for using social networking in organizations and its role in improving organizational performance

Nowadays social networks are growing in terms of usage among other organizations. Today organizations are creating and preserving social media in order to promote social networks’ status and encourage customers, and enhance organizational interests, so that they can develop a sustainable online communication. The pace of change in the competitive environment and the need for creating agile organizations in timely response to these changes have made it necessary to use social networks for transforming organizations to agile competitors. Organizations should apply this approach, on the basis of their nature and goals, in such a way to achieve their goals as soon as possible. Only a few of the conducted studies have considered current effects of social networks’ usage on organizational performance. This study aims to identify the reasons for the use of social networks in organizations and its role on improving organizational performance. The population are the staff of Bank Saderat Iran in Tehran. We have used a questionnaire in order to collect data. The data have been analyzed and the hypotheses have been examined, using both methods of descriptive statistics, and inferential statistics. The results indicate a significant and positive relationship between the components of social networks and organizational performance improvement. The results suggest that social networks have a profound effect on improving the performance of organizations.

کلیدواژه ها:

Social networks ، Organizational performance improvement