Sustainable Fishing Village Business Model: Case Study of Kuala Pahang Malaysia
محل انتشار: دوازدهمین کنفرانس بینالمللی آکادمی مدیریت آسیا
سال انتشار: 1396
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 526
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شناسه ملی سند علمی:
AAMC12_055
تاریخ نمایه سازی: 22 دی 1396
چکیده مقاله:
Universiti Malaysia Pahang (UMP) has been entrusted to advance the local area of Kuala Pahang as a preferred destination for fisheries-based products and seafood restaurant in Malaysia by local, domestic and foreign tourists. This research was conducted to develop and suggest the possible concept and business model for Kuala Pahang. Site visit, interviews and secondary data reviews had been conducted. Case analysis was done using Five Porter’s analysis and SWOT analysis. Based on the analysis, the best business model is suggested. This project is perceived to increase the standard of living for local people through income generation opportunity while contribute for the socio-economic development of Pahang state and Malaysia as a whole. Various activities and strategies are recommended in order to develop the area where the collaboration of various parties including government agencies, tourism agencies, restaurants’ owners and locals are crucial to achieve the strategy.
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نویسندگان
Ishak Ismail
Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia
Hasnah Haron
Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia
Nur Ain Zakiah Mohd Yusof
Faculty of Industrial Management, Universiti Malaysia Pahang, Malaysia