Understanding the Individual Motivations and Barriers of Malaysian Mutawwif

Lately, the number of Umrah travelers increasing thus the demand of Mutawwif is also increasing. Similarly to other tour leaders, Mutawwif also have to work and at the same time carries other responsibilities. This study aims to explore the motivation and barriers among the Mutawwif. By mapping on Herzberg Two Factors Theory and qualitativeresearch approach, these factors are identified accordingly. By understanding on the institutional motivation and the barriers faced by the religious tour operators may enhance the management of religious tour industry in Malaysia. Finding of the study revealed that there are several themes under both intrinsic and extrinsic factors which all the factors are discussed accordingly. Then, the paper also discusses the barriers faced by the Mutawwif. Finally, the study discusses managerial implication and research limitation, and proposes suggestions for future studies.

کلیدواژه ها:

Religious Tourism ، Motivation ، Barriers ، Mutawwif ، Umrah