Competencies of Women Entrepreneurs in Nigeria: Cost Strategy as a Mediator
محل انتشار: دوازدهمین کنفرانس بینالمللی آکادمی مدیریت آسیا
سال انتشار: 1396
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 324
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شناسه ملی سند علمی:
AAMC12_013
تاریخ نمایه سازی: 22 دی 1396
چکیده مقاله:
This study aimed at achieving three objectives: to examine relationship that exist between women entrepreneurial competencies and cost strategy; to examine relationship between cost strategy and firm performance; to analyse mediating effect of cost strategy between women entrepreneurial competencies and firm performance. A sampleof 230 women entrepreneurs running various types of micro business units in Kaduna state, the northwest part of Nigeria, participated in this study. Data was collected from the respondents using questionnaires. The data collected were analysed using SPSS and Smart PLS. The findings revealed that strategic, opportunity and organizing competencies, influence cost leadership strategy positively. Cost leadership strategy also has direct positive relationship with firm performance. The result also showed that cost leadership strategy significantly mediates relationship between women entrepreneurial competencies and performance of their firms. Limitations, contributions and suggestions for future researchers are presented at the end of this paper
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نویسندگان
Hazril Izwar Ibrahim
School of Management, Universiti Sains Malaysia
Mohammed Kabir
Mai Idris Alooma Polytechnic, Yobe State, Nigeria
Mohamad Khairul Anuar Mohd. Shah
School of Management, Universiti Sains Malaysia