Studying the Effect of Unconventional Advertisement in Promoting the Level of Public Culture

Advertisement is a kind of educational activity in the safest, most natural and most basic forms and it is conducted to publish the political, social and cultural knowledge and awareness and moral values and virtues. Advertisement is non-formal educational system in its most organized and effective forms that has significant similarities and differences with formal educational system. Advertising system confirms its specific teachings in the society depending on its specific social, cultural and political purposes. The impact, role and importance of advertisement in people s daily life are in a way that has greatly affected people s culture, and it plays a key role in the production of culture and the reproduction of culture in society. Also, advertisement is always aligned itself with cultures so that it might have an impact on culture, and of course, by analyzing the advertising message and its content, the interactive and conflictive borders of culture and advertisement have been explained in detail in this part to show the assimilation of advertising message with culture, the most important aspects of which is naturally satisfaction and persuasion. Here, Unconventional advertisement can be used to promote the level of public culture or vice versa. The acquaintance and use of unconventional advertisement as warning media, which has meaning and content, can have a beneficial effect on people s culture education for effective and high presence of this type of advertisement not only to promote the level of public culture, but also to increase the income of companies and institutions.

کلیدواژه ها:

Advertisement ، Unconventional Advertisement ، Jacobsen ، Postmodern ، the Promotion of Culture ، the Production of Culture