Dual-channel pricing model in the supply chain for replacement by taking the disruption risk using game theory

In this paper Dual-channel replacement pricing modelconsidering brand value in a two - level supply chainalternative was presented with the possibility of disruptionrisk, in order to meet a percent of the retail order by theProducer with the disruption risk. The rate for each of thegoods is a combination of the ideal product prices, the priceof the rival product and the distance from brand and alsocustomers for every commodity were divided into twogroups, loyal customers and indifferent customers, that thedemand for every commodity is a total demand by loyalcustomers and indifferent customers. The model of problemis offered in two exclusive and Non-exclusive marketmonopoly conditions and in the exclusive market eachretailer sells his product manufacturer and in theNon-exclusive retailer can sell the product of the bothmanufacturer. In both cases, exclusive and non-exclusivemarket, the model of problem has been solved by usingstackelberg model the leader retailer and cooperative model.At the end the problem was conducted by using randomdata for the solved parameters and sensitivity analysis onimportant parameters.

کلیدواژه ها:

pricing ، supply chain ، replacement product ، brand value ، disruption risk ، game theory