Study of relationship with marketing department customer and function of marketing department (the studied case :Zamzam companies ,Isfahan branch)

Organization for knowing who are their customers, what are their needs and expectations,and how they can respond to their needs, require to have some information.The purpose of this study is to examine the relationship between < > as the dependent variable and < > as the independent variable.To study this research the descriptive-survyway and the categories athletic were used.The statistic population in this research include managers,supervisors,employers in sale and marketing part of company and they are 50 persons that because of bound amount of questionnaires ,all of them were studied.The way of collecting information is question form that was prepared with 65 items that its stability coefficient was created by Coronbakh s Alfa index about./ 809. Collected datas were studied by SPSS software by statistic tests in both descriptive(frequency,percent ,stacked percent ,average ,standard deviation)and deductive(T test ,correlation,regression and variance analysis model, kolmogerofsmironof nonparametric and also Friedman parametric test).The results show there is significantrelationship between marketing department s customer and function of marketing department. The Interpretation of results shows that in successful marketing, respecting to customer s values has the most effects on function of marketing.

کلیدواژه ها:

function of marketing department ، marketing department ، Customer Relationship Marketing