Studying the Impact of Organizational Non-Financial Factors on Indivdual Funds Raising in Stock Exchange (Case Study: Bandar Abbas Regional

This study aims to investigate the effect of organizational non-financial variables on natural persons investment attraction in the stock exchange. The study population includes the specialists, experts, managers and investors working in the stock exchange of Bandar Abbas, out of whom 384 people were selected as the sample using Morgan table and two researcher-made questionnaires regarding the areas under study (organizational non-financial variables with reliability of 84% and natural persons investment attraction with reliability of 83%) were distributed among them. The validity of the questionnaires was also confirmed by experts in the field. We used regression test in order to analyze the data. Results showed that organizational non-financial variables (investment security, shareholding culture, reference groups, location of the stock exchange, non-stock investments, political and economic risks, and the satisfaction of current shareholders and transparency of stock) affect the natural persons investment in the stock market. Therefore, the main hypothesis and all of the sub-hypotheses were confirmed. Finally, some suggestions were provided with respect to the results obtained from the research.

کلیدواژه ها:

Organizational Non-Financial Variables ، Natural Persons Investment ، StockExchange