Proposition a model for success of CRM in marketing of Iranian companies (A case study: industrial companies of Tehran).

This study was carried out to investigation the success of CRM in marketing of Iranian companies. This study was a descriptive survey and the survey instrument was a researcher-made questionnaire. Statistical society was all of managers in industrial companies of Tehran. Sample size (245 persons) determination is based on the Krejcie and Morgan table and cluster random sampling method was used. After data collection, data analysis was performed using SPSS. Results showed that aims of companies, customer type and staff training affect success of CRM in marketing of Iranian companies.

کلیدواژه ها:

CRM ، Marketing ، Industrial Companies of Tehran