Evaluation of Halal tourism development in Gilan Province by using SWOT model

Tourism as a necessity for economic development in many countries, change that into one of the largest service industry and has provided an opportunity and hope for any destination to take advantage of it. It is clear, that without identifying influential factors and strategic planning management using this opportunity will not be plausible. Therefore, in this study we intended to investigate the strengths, weaknesses, opportunities and threats of Halal tourism in Gilan province, by using SWOT model to introduce strategic solutions to further developments. This study is practical based on questionnaire in terms of practical objectives, in terms of data collection. The population of this study was 25 tourism experts, which according to Morgan table, 24 people were selected as sample size.The result of SWOT analysis in this research indicates that strategies for Gilan provinces according its environmental strengths and opportunities should be offensive strategy. Surveys show that due to the diversity of tourist attractions and geographical location of Gilan province, this province has the necessary capabilities to develop Halal tourism.

کلیدواژه ها:

Halal tourism ، strengths ، opportunities ، threats ، weaknesses ، SWOT ، Gilan province