GENDER DIFFERENCES IN COMMUNICATION STYLES AMONG EMPLOYEES OF SERVICE SECTOR: AGE, GENDER AND INDIVIDUAL’S EDUCATION

سال انتشار: 1387
محل انتشار: نهمین کنفرانس بین المللی مدیران کیفیت و چهاردهمین کنفرانس بین المللی سازمان کیفیت آسیا و اقیانوسیه
کد COI اختصاصی: CQM09_045
زبان مقاله: انگلیسی
تعداد مشاهده: 2084

دانلود فایل این مقاله

نویسندگان

Bushra Tabassum

Foundation University, Islamabad. Pakistan

Bushra Tabassum

Foundation University, Islamabad. Pakistan

Noor ul Islam

Foundation University, Islamabad. Pakistan

Muhammad Iqbal Saif

Director, Management Science Department, Foundation University, Islamabad.

چکیده

The objective of this paper is to analyze the effects of age, gender, and individual’s education on the rhetorical sensitivity level of the employees of service sector. The study takes into account age, gender, and individual’s education as independent variables while rhetorical sensitivity of employees as dependent variable. For this study, a total sample size of 1002 was selected out of which 518 respondents were male employees and 484 respondents were female employees, selected from different banks, telecommunication companies, universities and hospitals of Rawalpindi and Islamabad, Pakistan. The required data were collected through Rhetsen scale. The findings of the study can be utilized on three fronts. First, the study will provide a basis for understanding to the management of service sector regarding various communication differences based on gender of the employees and a support for adopting practical measures in this regard, resulting into the satisfaction and continuous loyalty of the employees with the organization. Second, Employees will be able to effectively communicate and understand the opposite sex’s style of communication with this empirical evidence. Third, the results highlight the direction for further research in the area of gender differences in communication styles among employees of service sector.

کلیدواژه ها

Rhetorical sensitivity, Age, Gender, Individual’s education, Service sector

مقالات مرتبط جدید

اطلاعات بیشتر در مورد COI

COI مخفف عبارت CIVILICA Object Identifier به معنی شناسه سیویلیکا برای اسناد است. COI کدی است که مطابق محل انتشار، به مقالات کنفرانسها و ژورنالهای داخل کشور به هنگام نمایه سازی بر روی پایگاه استنادی سیویلیکا اختصاص می یابد.

کد COI به مفهوم کد ملی اسناد نمایه شده در سیویلیکا است و کدی یکتا و ثابت است و به همین دلیل همواره قابلیت استناد و پیگیری دارد.