FACTORS AFFECTING ENTREPRENEURSHIP: TOURISM DEVELOPMENT AND SUSTAINABLE TOURISM INDUSTRY

In the recent years, we have been facing with high entrepreneurship growth and its increasing popularity among people. Islamic Republic of Iran with its cultural and geographical potentials in tourism attractions as well as its young, capable and talented workforce can take utmost advantage of the opportunities provided in currentcondition, training and nurturing entrepreneurship morality among its youth. This article is aimed for emphasizing on factors affecting sustainable tourism, recognizing solutions to increasing entrepreneurship in the tourism industry and, considering cultural and social situation in the country to determine and examine theproportion between entrepreneurship and its effect on tourism industry. Since this research is devoted to describeand study of what is existed, therefore it is a descriptive research. To analysis the data, content analysis has been used and the results have been shown as models and tabulations. Moreover, based on the findings and the related analysis, some reasonable approaches have been devised and suggested as to adjust the entrepreneurship development in the tourist areas. At the end, the weaknesses, strengths, threats and opportunities of this industry for the entrepreneurs have been studied as to facilitate entrance to the industry

کلیدواژه ها:

Entrepreneurship ، Tourism ، Economic Development ، Sustainable Tourism