CORPORATE SOCIAL RESPONSIBILITY AND AXIMISATION OF CONSUMERS’ BENEFITS: EVIDENCE FROM NIGERIAN COMPANIES

This study examined the relationship between Corporate Social Responsibility (CSR) and maximisation of consumers benefits from Nigerian companies. The paper dwelt on the extent to which CSR is being practiced by selected Nigeria companies and the resultant effect on consumers’ benefits. Five manufacturing companies in the Food and Beverages line were selected using purposive sampling method because of their contributions to economic development of Nigeria while the respondents were selected through purposive sampling technique. Survey research design was used in carrying out the study. Primary data were used in the study. Data were collected through the administration of questionnaire Data were analysed using descriptive and inferential statistics. Hypotheses were tested at 0.05 significant levels. The results revealed that (i) coefficient of CSR in the estimated regression line shows .884 which implies that 88.4% significant relationship exists between the CSR and quality products of selected companies. The overall regression model is statistically significant in terms of its goodness of fit (F= 275.783, p < 0.05). (ii) The second hypothesis is like the first one. It tested that there is significant relationship between CSR and consumers’ health and safety. The coefficient of CSR in the estimated regression line shows .840 which implies that 84.0% significant relationship exists between CSR and consumers’ health and safety. The overall regression model is statistically significant in terms of its goodness of fit (F=184.336, p ˂ 0.05).The study recommended that top management should be abreast of the effect of their organisations on the stakeholders especially the consumers and be committed to any social activity it wants to embark upon and allow the members of the public to associate such an activity or activities with it.

کلیدواژه ها:

Corporate social responsibility ، business organisations ، stakeholders ، consumers ، Nigeria