Ethics and Technology in Social Commerce Era

Social commerce involves the use of Internet-based media that allows people to participate in the marketing, selling, comparing, curating, buying, and sharing of products and services in both online and offline marketplaces, and in communities. Customers can collaborate online, exchange information about products and services, as well as get advice. Given the increasing popularity and use of s-commerce and its crucial role in existing online commerce, it is important to investigate the key determinants factor for selling new products in online community. In line with the above understanding, this research intends to develop a research model by examining the role of social support; trust; information credibility; perceived privacy risk for selling new products in social networking sites. To achieve these research objectives, a quantitative research design using questionnaire is used to test the model among the users of social commerce websites or online commercial communities in Malaysia. Using PLS-SEM to analysis data, results shows trust is a key issue in social commerce development. Research reveal that social interaction of individuals in social networking site produce social support resulting trust and information credibility. The results also confirm that the interaction of individuals in social networking influence their perceived privacy risk which it affect new product development.

کلیدواژه ها:

trust ، privacy ، social commerce ، social networking sites