Supportive Portfolio as a Strategy of brand imagery creation

After the industrial revolution, importance of trade has increased and its role on the people’s lives has been added daily. That importance, make authorities to act with scrupulously attention and obsession and in this way they tries various ways to face success. In businesses, competition becomes the key of triumph and who will win this battle-field that has more inventive methods to come along. In this situation to enhance better doing business, corporations should obtain a new view point to the concepts like investment, creating more profits, business names, brands and clients. One of the needed changes can be mentioned is about the conversion of the visible assets into the invisible assets. From the other hand since correct perception of invisible asset value like Business names and Brands have an outstanding position in effective management, so the article intends to review some theoretical literature related to the concept of portfolios, business names and Brand with bench-marking the protective portfolios which is one of different types of investment portfolio sets to investigate the existing relations with business name’s concept as a strategy for managers.

کلیدواژه ها:

Management ، Portfolio ، Business Name and Brand